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Partoo
TypePrivate
IndustrySoftware as a service (SaaS)
Founded2014
Founders
  • Thibault Levi-Martin
  • Benoit Cotte
HeadquartersParis, France,
Area served
Europe, Latin America, Middle East
Key people
  • Thibault Levi-Martin (CEO)
  • Thibault Renouf (CEO)
Products
  • Digital presence management
  • Online reputation management
Number of employees
350 (2025)[1]
ParentWebedia (majority stake)
Websitewww.partoo.co

Partoo is a European software as a service company specializing in digital presence management and online reputation management for businesses with physical locations.[2][3] The company aims to help businesses build closer relationships with customers through digital channels.[4][5]

History

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Partoo was founded in 2014 in Paris by Thibault Levi-Martin.[6][7][8]

Initially focused on local search optimization and management of Google business listings for physical store networks, the company expanded its service offerings between 2016 and 2017 to include presence analytics and review reporting features.[9] By 2017, Partoo had reached approximately €1 million in annual recurring revenue.[10]

In 2017, Thibault Renouf joined the company as co-chief executive officer alongside founder Thibault Levi-Martin.[11][4]

Between 2018 and 2019, the company expanded across Europe and acquired major multi-location clients. In March 2019, Webedia, a subsidiary of Fimalac, acquired a majority stake in Partoo.[12] In May 2021, Partoo secured a €15 million investment from Webedia.[13]

In 2022, Partoo has added customer messaging to its product suite, allowing businesses to handle conversations on platforms like Google, Facebook Messenger, and Instagram, alongside its other digital presence tools.[14] By 2023, Partoo reported approximately €30 million in annual recurring revenue and supported more than 300,000 business locations on its platform.[15]  

In 2024, Partoo obtained B Corp certification recognizing its social and environmental performance, and launched Jim, an artificial intelligence‑based assistant designed to help businesses manage customer interactions.[16] In 2025, Partoo introduced enhanced competitive benchmarking tools, expanded messaging‑based lead collection features, and advanced artificial intelligence capabilities for review analysis.[17][18]

Partoo also provides feedback management tools that allow multi-location retail networks to collect, analyze, and act on customer feedback at scale, with the aim of improving customer experience and strengthening customer relationships across physical locations.[19]

Products and services

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Partoo's SaaS platform enables organizations with multiple physical locations to manage their digital presence, online reputation, and customer communications.[20] The platform's core functionalities include centralized management of local business information across search engines and online directories, collection and analysis of customer reviews, and multi-channel customer messaging through webchat, SMS, Facebook, Instagram, and WhatsApp.[21]

Partoo has received B Corp certification, recognizing social and environmental performance standard.[22]

References

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  1. ^ "Partoo Company Overview, Contact Details & Competitors". LeadIQ. Retrieved 2026-02-02.
  2. ^ "Partoo, la pépite SaaS qui aide les commerçants à améliorer leur visibilité en ligne". Les Echos (in French). 2021-05-10. Archived from the original on 2023-04-11. Retrieved 2026-02-02.
  3. ^ "Sales Account Executive - Middle East". Simplify. Retrieved 2 February 2026.
  4. ^ a b Le Denn, Arthur (2022-04-06). "Partoo ajoute une corde à son arc avec le paiement par QR code de Pulp". Maddyness - (in French). Retrieved 2026-02-02.
  5. ^ "Ricerche su Google e seo locale: il lockdown ha premiato le aziende con informazioni complete". Corriere della Sera (in Italian). 2020-08-13. Retrieved 2026-02-02.
  6. ^ "Partoo lève 15 millions d'euros auprès de Webedia". FW Media (in French). 2021-05-10. Retrieved 2026-02-02.
  7. ^ Plagué, Estel (2023-11-02). "L'entrepreneur de la semaine : Thibault Renouf (H.15), le business à grande échelle". HEC Stories (in French). Retrieved 2026-02-02.
  8. ^ Vignaud, Olivia (2025-10-16). "Thibault Renouf (Partoo) : "Diriger à deux permet de ne pas se senti..." Decideurs Magazine (in French). Retrieved 2026-02-02.
  9. ^ "Lemlist, Partoo, Germinal : ces start-up du SaaS qui ont réussi sans lever des fonds". Les Echos (in French). 2021-03-12. Archived from the original on 2023-04-15. Retrieved 2026-02-02.
  10. ^ Doux, Jeromine (2024-06-26). "Comment Partoo s'est internationalisé dans 150 pays en seulement cinq ans". Maddyness - Le média pour comprendre l'économie de demain (in French). Retrieved 2026-02-02.
  11. ^ "Partoo CEO and Key Executive Team". craft.co. Retrieved 2026-02-02.
  12. ^ "Marketing local : Webedia acquiert Partoo". CB News. 2019-05-12. Retrieved 2026-02-02.
  13. ^ "La start-up Partoo lève 15 millions d'euros pour accroître la visibilité en ligne des commerçants". L'Usine Digitale (in French). 2021-05-10. Retrieved 2026-02-02.
  14. ^ "Sales Account Executive - Middle East". Simplify. Retrieved 2026-02-02.
  15. ^ "Partoo - Équipe - Revenue". www.welcometothejungle.com (in French). Retrieved 2026-02-02.
  16. ^ "Partoo - Certified B Corporation - B Lab Global". www.bcorporation.net. Retrieved 2026-02-02.
  17. ^ Pagès, Arnaud (2024-07-01). "Thibault Renouf, CEO of Partoo: "The chatbot is set to become an automated personal assistant."". Altavia Watch. Retrieved 2026-02-02.
  18. ^ "Partoo rachète la start-up Pulp - Stratégies". www.strategies.fr (in French). 2022-04-06. Retrieved 2026-02-02.
  19. ^ "Comparison: yext vs partoo". www.solike.review. Retrieved 2026-02-02.
  20. ^ "Radware Page". radware.com. Retrieved 2026-02-02.
  21. ^ "Digital Experience Lab - Partoo". www.digital-experience-lab.com (in French). Retrieved 2026-02-02.
  22. ^ "Partoo – Cybersecurity Risk Score & Incident History". Rankiteo. Retrieved 2026-02-02.