Alternating caps,[1] also known as studly caps,[a] sticky caps (where "caps" is short for capital letters), or spongecase (in reference to the "Mocking SpongeBob" internet meme) is a form of text notation in which the capitalization of letters varies by some pattern, or arbitrarily (often also omitting spaces between words and occasionally some letters). An example of this would be spelling "alternating caps" as "aLtErNaTiNg CaPs".

History

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According to the Jargon File, the origin and significance of the practice is obscure.[3] The term "alternating case" has been used as early as the 1970s, in several studies on word identification.[4][5]

Arbitrary variation found popularity among adolescent users during the BBS and early WWW eras of online culture, as if in parody of the marginally less idiosyncratic capitalization found in common trade and service marks of the time. This method was extensively used since the 1980s in the BBS-world and warez scene (for example in FILE_ID.DIZ and .nfo files) to show "elite" (or elitist) attitude, the often used variant was using small-caps vowels and capitalised consonants ("THiS iS aN eXCePTioNaLLy eLiTe SeNTeNCe.") or reversed capitals ("eXTENDED kEY gENERATOR pRO").[citation needed] The iNiQUiTY BBS software based on Renegade had a feature to support two variants of this automatically: either all vowels would be uppercase or all vowels would be lowercase, with the consonants as the other case.[6]

A meme known as "Mocking SpongeBob" more broadly popularized using alternating caps to convey a mocking tone starting in May 2017,[7][8] leading to alternating caps becoming a mainstream method of conveying mockery in text.[1][8]

Usage and effect

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Alternating caps are used on this Mocking SpongeBob meme to mock anti-queer opinions.

Alternating caps are typically used to display mockery in text messages.[1]

The randomized capitalization leads to the flow of words being broken, making it harder for the text to be read as it disrupts word identification even when the size of the letters is the same as in uppercase or lowercase.[5][9]

Unlike the use of all-lowercase letters, which suggests laziness as a motivation, alternating caps requires additional effort to type, either by holding and releasing the shift key with one hand while hunting-and-pecking, by intermittently pressing one shift key or the other while touch typing, or by using an online tool to convert existing text.

See also

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Notes

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  1. ^ "Studly caps" may sometimes refer to Pascal Case (upper camel case).[2]

References

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  1. ^ a b c Galluci, Nicole (19 June 2019). "A look at the Ubiquitous Habit of capitalizing letters to make A Point". Mashable. Retrieved 6 May 2020.
  2. ^ "PSR-12: Extended Coding Style - PHP-FIG". PHP-FIG. Retrieved 1 October 2020. The term 'StudlyCaps' in PSR-1 MUST be interpreted as PascalCase where the first letter of each word is capitalized including the very first letter.
  3. ^ "studlycaps". The Jargon File, version 4.4.7. 29 December 2003. Retrieved 12 June 2009.
  4. ^ McConkie, George W.; Zola, David (1979). "Is visual information integrated across successive fixations in reading?" (PDF). Perception & Psychophysics. 25 (3): 221–224. doi:10.3758/BF03202990. ISSN 0031-5117. PMID 461078. S2CID 26586800. College students read a passage presented in AlTeRnAtInG cAsE on a CRT while their eye movements were monitored.
  5. ^ a b Coltheart, Max; Freeman, Roger (1974). "Case alternation impairs word identification" (PDF). Bulletin of the Psychonomic Society. 3 (2): 102–104. doi:10.3758/BF03333407. The prose passage was on the left page of a booklet, in upper case, lower case, or alternating case. This experiment, then, has shown that the alternating-case condition does, in fact, lead to impaired word identification, even when character size is the same for upper- and lowercase characters.
  6. ^ http://www.iniquitybbs.com/docs/iniquity.docs.html [dead link]
  7. ^ Hathaway, Jay (May 9, 2017). "'Mocking Spongebob' is the most insulting meme of 2017". The Daily Dot. Retrieved January 6, 2020.
  8. ^ a b Madison Malone Kircher (17 May 2017). "WhAt Is Up WiTh ThAt WeIrD, NeW SpOnGeBoB MeMe?". NYMag. Retrieved 6 May 2020.
  9. ^ Ching Yee Suen; Dyson, Mary C (29 February 2016). Digital Fonts And Reading. World Scientific Publishing Company. p. 64. ISBN 9789814759557. However, as you might guess, reading alternating case is more effortful than reading all lower case or all uppercase text [...] It may be that alternating case disrupts normal word identification processes

📚 Artikel Terkait di Wikipedia

Letter case

assembled type in a galley. All caps Alternating caps Camel case Capitalization Capitalization in English Initial, or drop cap Grammatical case Punctuation

Camel case

or speed. All caps Alternating caps Capitalization Caps lock Kebab case Naming convention (programming) Sentence case Shift key Small caps Snake case Title

Logos and uniforms of the New York Mets

'90s, and the addition of black as a trim color along with black alternate jerseys and caps that were worn from 1998 through 2011. For 2012, in recognition

Arizona Diamondbacks

alternate "D-snake" logo rendered in copper. Also, the teal and cream alternate caps were dropped. The left sleeve of all four uniforms contained the snake

2026 Major League Baseball season

alternate caps ahead of 2026 season". WPMT (Fox43). Retrieved January 23, 2026. Sussman, Ely (January 13, 2026). "Marlins tease new Sunday alternate uniforms"

ItWasntEnough

Tidal. Notes "Manikin" is stylized in all caps. "I Luv My Clique Like Kanye West" is stylized in alternating caps. "I Spoke to the Devil in Miami, He Said

Logos and uniforms of the Boston Red Sox

uniforms on Independence Day, pink caps on Mothers' Day (for breast cancer awareness, since 2016), and light blue caps on Fathers' Day (for prostate cancer

Capitalization in English

e.g., "Nasa" or "Unesco." Capitalization All caps (used to shout, and on some signage) Alternating caps (used to express a sarcastic or mocking tone)