Grüns is a brand of nutritional gummies founded in 2023 by Chad Janis. The company was acquired by Unilever in April 2026 for approximately $1.2 billion.[1][2][3] Grüns gummies are made of fruits and vegetables, vitamins and minerals, prebiotics, and adaptogens, and are purported to support gut health, immunity, energy metabolism, cognitive function, and recovery.[4][5] It was created as an alternative to traditional greens powder and multivitamins. Grüns gummies are vegan (pectin-based), non-GMO, and free from gluten, dairy, nuts, and synthetic sweeteners or dyes. The company ships around 10 million gummies per day.[2][6]
In 2026 Gruns partnered with Olipop on a limited-edition release of Strawberry Vanilla Superfoods Greens Gummies.[7]
References
edit- ^ Conrad, Jennifer (April 30, 2026). "King Gummy: How Chad Janis Broke the Internet With Grüns's $1.2 Billion Exit to Unilever". Inc. Magazine.
- ^ a b Sorvino, Chloe (April 10, 2026). "With A $1.2 Billion Sale To Unilever, Grüns' Founder Mints A Fortune". Forbes.
- ^ "Unilever to acquire U.S. Greens Supplement company Grüns". Unilever. 9 April 2026.
- ^ STONE, ABBEY (October 8, 2025). "I've Been Eating Grüns Gummies Daily for 6 Months—Here's How I Feel". Bon Appétit.
- ^ Conti, Samantha (April 9, 2026). "Unilever Pushes Further Into Well-being, Buying Greens Supplement Brand Grüns". WWD.
- ^ Speed, Madeleine (April 9, 2026). "Unilever acquires vitamin gummies brand Grüns in wellness push". Financial Times.
- ^ Ostertag, Elizabeth (April 22, 2026). "Gruns and Olipop Team Up on Limited-Edition Strawberry Vanilla Greens Gummies". Athletech News.
